This diabolically funny new play about a boy whose hand puppet becomes possessed by the devil was a copywriters dream. I had so much fun writing copy lines, TV commercials and online content for this hilarious show.
Our first strip ad in The New York Times. Headline by yours truly.
To further the brand's irreverent sense of humor, AKA took out ads in Playbills for various shows and I wrote lines tailored to those shows.
"We have to tip our hat here to AKA for its brilliant campaign strategy that extends Hand to God's special brand of humor." - BroadwayBox.com
An honest to God piece of fan mail we received for the H2G campaign.
:30 TV Commercial - "The Story So Far Part II"
This :30 TVC announced the final weeks of H2G on Broadway before the show's transfer to the West End.
This was the first episode in a mockumentary series about Tyrone McHansley, the star of Hand to God. I pitched the idea in to the client and worked with the cast to craft jokes for their individual interviews. I also learned a lot about Krokodil.
Every day, I worked with our digital team to come up with social content that was timely and (hopefully) hilarious. This image referenced a trending news story that Emma Watson and Prince Harry were a couple.